Announcing the Matereality Marathon!

Woo-hoo! Wait… What?

B. Lorraine Smith
5 min readNov 6, 2022


I hereby kick off the first ever Matereality Marathon.

“What is a Matereality Marathon?” you might be wondering. I’ll explain by walking us through what’s about to happen over the next five days (or you can view the video version of this message here).

You may recall that earlier in 2022 I shared a methodology called “Matereality” — spelled a little differently than the typical ESG (environmental, social, and governance) materiality, in that I embedded reality into materiality. There’s lots more I could say about that, and I’ve said a lot already.

If you’d like to double back to the introduction of the methodology — here:

— it’s all open source and anyone can have a look.

I also conducted the first ever Matereality assessment, shared with the world on April 1, 2022 in which I took a closer look at Google (aka Alphabet, the parent company), here:

— and then later in 2022 I also published an assessment of TD Bank, here:

I have been talking for a few months now about my progress on the next assessment, on the global food company Danone. I got a little bit stalled for a few reasons. (I publish a weekly update on what I’m up to if you’re curious about what’s been going on.) The point is: Danone. I have been trying to complete this assessment for a while.



B. Lorraine Smith

Recovering ESG "expert"; yarn spinner; distance runner; magical realist. Sensing a path to an economy serving life. also at