Announcing the Matereality Marathon!

Woo-hoo! Wait… What?

B. Lorraine Smith
5 min readNov 6, 2022

I hereby kick off the first ever Matereality Marathon.

“What is a Matereality Marathon?” you might be wondering. I’ll explain by walking us through what’s about to happen over the next five days (or you can view the video version of this message here).

You may recall that earlier in 2022 I shared a methodology called “Matereality” — spelled a little differently than the typical ESG (environmental, social, and governance) materiality, in that I embedded reality into materiality. There’s lots more I could say about that, and I’ve said a lot already.

If you’d like to double back to the introduction of the methodology — here:

— it’s all open source and anyone can have a look.

I also conducted the first ever Matereality assessment, shared with the world on April 1, 2022 in which I took a closer look at Google (aka Alphabet, the parent company), here:



B. Lorraine Smith

Former sustainability consultant replacing ESG with reality-based insights about corporate purpose and impact.