“But it has to make economic sense…”

Yes please! Here’s a quick reminder of what that means

B. Lorraine Smith
3 min readAug 28, 2022
A supermarket aisle with products to *look after the home*. Does this *make sense*? (Photo by me)

When I state my vision, I often get two reactions. First, laughter — a sort of nervous snort. Second, a reminder that things have to make economic sense.

My vision is a world where the entire economy is a force for healing, where all human needs and wants are met by a global industrial complex that serves life, as opposed to the current one where most life serves industry.

I respect those reactions, having received them often enough to know they’re coming from a deep well of honest perception. But I want to remind us what “economic sense” actually is, and to invite new, different reactions.

I call these #langclues — little breadcrumbs in the social technology we call language — left along the trail by those who came before, to guide us on our way.


The word origin of “economy” is a convergence of “oikos” meaning house or home, and “nemein” meaning manage or look after.

If changing industrial reality to better look after our home doesn’t make economic sense, I…



B. Lorraine Smith

Former sustainability consultant replacing ESG with reality-based insights about corporate purpose and impact. https://www.blorrainesmith.com/