Day 2 Matereality Marathon

Productivity meets plant-based existential paradox

B. Lorraine Smith
6 min readNov 9, 2022


Video recap is here or read all about it below.

Hiya! Here we are at the end of day two of the Matereality Marathon (launched here), exploring global food company Danone’s role in the future we want by applying the Matereality methodology.

I’m going to describe this day as both productive and existentially paradoxical and I’ll explain a bit more of both of those things in a way that I hope is useful.

Here’s the video version of what is written below — probably easier to watch than read as a lot of this is explaining what’s on the screen.

Input coming, more welcomed

I’ve gotten some great questions and suggestions. If there’s ways I can make these recaps more useful since I am essentially just inventing a process I certainly welcome your feedback.

I’ll start with the productive part and then we’ll get to the paradox.

Production of interviews complete

My intentions for today was to get to the leadership messaging, looking at the investor calls and also to tidy up the last interview. I’m going to start with that second part and that will wade us into the the paradox.

I was able to complete the transcripts and all the links in the Becca Morahan interview which is really interesting. I strongly recommend. I think these are all really interesting; I’ve already highlighted a few but this one, just having added it today, I want to emphasize she has really great on the ground experience working with smallholder farmers, with a lens on empowering women which is a really big priority for Danone. And so it was interesting just to talk through that relationship piece with farmers; she’s got some great insights.

And then the other thing that wasn’t totally up to date at the end of the day yesterday was the transcript for the one Anonymous stakeholder. You can nonetheless see their introduction and their context, where they fit…



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B. Lorraine Smith

Recovering ESG "expert"; yarn spinner; distance runner; magical realist. Sensing a path to an economy serving life. also at