Day 3 Matereality Marathon

CEO signals fade, business model fragments emerge

B. Lorraine Smith
2 min readNov 10, 2022
Video recap is here or read all about it below.

Hey there! Here’s a look at Day #3 of the Matereality Marathon (launched here), exploring global food company Danone’s role in the future we want by applying the Matereality methodology.

I dug into the leadership signals on investor calls, and began to unpick more of the business model. I also signal about what’s ahead — more from the global south, non-humans and a lot of desouping of the slides between now and the end of the week.

Here’s the video version of what is written below — probably easier to watch than read as a lot of this is explaining what’s on the screen.

Learning curve forces quick recap!

Argh. I flicked a switch I didn’t realize I was flicking which means I deleted the automated caption file that YouTube automatically creates, and which I’ve been using as the backbone of the copy for the recap articles from Day #1 and Day #2.



B. Lorraine Smith

Former sustainability consultant replacing ESG with reality-based insights about corporate purpose and impact.