Do They Know It’s Christmas?

B. Lorraine Smith
5 min readJan 6, 2017
Women walking across grazing land in Ethiopia’s Simien Mountains (photo: Lorraine Smith / 2015)

Remember Band Aid’s 1984 hit single, Do They Know It’s Christmas? You might have heard it playing recently, as this fundraising jingle still gets a lot airtime alongside Elvis’ Blue Christmas and Brenda Lee’s Rockin’ Around the Christmas Tree. And then there’s John and Yoko’s Happy Xmas (War is Over)

But back to Band Aid’s song: There are a couple problems with it that are as relevant today as ever. First of all, “they” (Ethiopians, the target of the singers and many listeners’ sympathy) do in fact know when Christmas is: it’s January 7th, i.e. tomorrow. This is the day when Christians in Ethiopia, who represent more than 60% of the country’s 94 million people, observe the birth of Christ.

The second thing about “Do They Know it’s Christmas?” is, it’s a bit more complicated than who celebrates what when. The song — a well-meaning, if obtuse effort, inspired by a 7 1/2 minute documentary compiled by foreigners with artful camera technique — proposes a simple solution (“Feed the world, let them know it’s Christmas time”).

With all due respect to the singers, promoters and those who were moved to donate a massive $24,000,000 in response (more than any previous public charitable giving campaign by a couple decimal points ), ending hunger is a bit more complicated than singing songs and raising money. In fact, these generous donations likely…

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B. Lorraine Smith

Former sustainability consultant replacing ESG with reality-based insights about corporate purpose and impact. https://www.blorrainesmith.com/