Four guiding principles to assess if a company is serving life

A simplified approach to Matereality

B. Lorraine Smith
4 min readJan 10, 2023

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Partial view of a pencil sketch called “Cleaving Archer” (by me, 2021).

Companies say a lot about their sustainability goals and performance. And there are oodles of frameworks and methodologies to rate and rank their efforts. I appreciate all this activity, but I have come to see it as missing the one thing that matters most: clarifying if the company is working in…

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B. Lorraine Smith

Former sustainability consultant replacing ESG with reality-based insights about corporate purpose and impact. https://www.blorrainesmith.com/