Google search in service of life

Prototyping Actual Intelligence for sustainable transformation

B. Lorraine Smith
6 min readApr 22, 2024

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Hand-painted doodle by Montreal artist Gary Bray, 2024 — image used with permission.

When a company is so big that it is also an action verb, and one that’s done billions of times each day, influencing what we buy, where we go, how we get there, and what we believe along the way, then this company has an outsized impact on our lives and our commons.

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B. Lorraine Smith

Former sustainability consultant replacing ESG with reality-based insights about corporate purpose and impact. https://www.blorrainesmith.com/