Medium Short: Magical Reality
Welcome to the latest Medium Short, a weekly accountability practice highlighting what I’m up to along the unmarked trail towards #IndustrialHealing. Reminder: all my Medium articles are linked for free here.
I found out this week that I might be a magical realist. Or rather, I discovered that there is such thing as “magical realism”. I always thought reality was magical, that it is up to us to lean towards the edges and bring the fairy dust closer in.
I am sometimes reminded that this isn’t how everyone else sees the world, that to some people magic is frivolous or even heresy while the real work carries on. But I believe the real work is magic. This past week I toggled between the nuts and bolts of regular reality (that keep getting missed, funnily enough) and hefty doses of the magical kind of reality.
This sounds about right.
Regularly Reality / Its Nuts, Bolts
Show Me (All) The Money
They say if you want to know what's going on, follow the money. But what if you can't follow most of the money that…
In it I beseech people responsible for communicating on behalf of companies to answer the question —
How do you make money? in honest, cohesive, plain language. Do not cherry pick highlights with insider-speak and euphemisms. Do not leave out vast swaths of your revenue story. Show us the whole financial pie and what it’s made of in a way the people you impact understand.
I describe how not to do it using dear old Brazilian meat giant, JBS as an example again. But to be fair I also randomly searched “award-winning ESG report” and the first one that came up was Swiss “industrial corporation” (their words, not mine) Georg Fischer. It’s not much better so I break that one down, too.