Medium Short: Okay fine, but HOW?!

A final weekly update on Medium…

B. Lorraine Smith
5 min readSep 8, 2023
This comfy blanket appears in the Matereal World post about Net Zero. This and more in the weekly recap!

Welcome to the ***last*** Medium version of my weekly accountability practice highlighting what I’m up to along the unmarked trail to #IndustrialHealing. This weekly update will now go to my (always free) newsletter mailing list so please make sure you’re signed up here*!


Here comes a recap of the past week, including some housekeeping explaining future recaps of past weeks.

For an 8-minute audio version of this newsletter, click here.

But first, some first principles.

It seems obvious that we should be kind, look after our natural home, not cause harm to self and others. But this obviousness somehow gets lost when I say,

And the economy exists to enable us to do this.

When I state my purpose — to foster an economy that works in service of life — I get something like,

Well, that’s not really what the economy is for.

And then…

Oh. Wait a second.

When a person thinks about it for a moment, they see there is no good argument for an economy that doesn’t serve life. And then comes the next wave of pushback:



B. Lorraine Smith

Former sustainability consultant replacing ESG with reality-based insights about corporate purpose and impact.