Meet Meat, Matereality Style

Assessing a global meat company in an economy serving life

B. Lorraine Smith
6 min readMar 30, 2023

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Above is a close-up from the interactive business model graphic on slide 12 of the JBS Matereality assessment. This article summarizes key findings from the assessment.

Continuing the journey towards an economy working in service of life, I recently rounded the corner on the Matereality assessment of JBS, one of the world’s largest food companies. Purveyors of diversified animal and plant proteins, leather, biodiesel, and more, JBS have outsized influence on life as we know it. They…

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B. Lorraine Smith

Former sustainability consultant replacing ESG with reality-based insights about corporate purpose and impact. https://www.blorrainesmith.com/