Post Matereality Marathon Recap: Who won?

A brief regroup on what’s where and what now

B. Lorraine Smith
5 min readNov 15, 2022
I call slide #13 “the other money slide” as themes emerge from a life-like view of the business — as opposed to the more typical “summary” slide #6 which is the other kind of “money slide” (different currencies…).

Alright folks, it’s a wrap. Here’s the tail end of the Matereality Marathon (launched here), exploring global food company Danone through the lens of Matereality.

I confess it’s a bit peculiar “publishing” something that one has built in public. It’s not like I submitted it anywhere. It’s just more there I guess?

Late last night I dropped the video version of the letter to Danone’s executive committee into slide two of the deck, moved the marathon progress tracking slide to the Appendix, and called it job done.

I’ve made a few tweaks since — such as adding the navigational video in which I hand over the keys to the slide-deck car so anyone who wants to can drive it around. But I consider it pretty much done, unless someone highlights an error or something that needs to be changed (and by all means do highlight if you see anything).

Art is unpredicatably hard but worth it

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B. Lorraine Smith

Former sustainability consultant replacing ESG with reality-based insights about corporate purpose and impact. https://www.blorrainesmith.com/