Stop the insanity… but then what?

The #1 question people ask when they realize their sustainability efforts aren’t working — and 4 simple answers

B. Lorraine Smith
Age of Awareness
Published in
7 min readMar 26, 2024

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Spray-painted faces by an unknown artist on the path near Lachine Rapids Park (photo by B. Lorraine Smith / March 2024)

Since the algorithm brought you here, you likely already agree with my thesis that the majority of industrial activity needs a serious reboot. You may be be in a sustainability job, while you aim to live sustainably…

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B. Lorraine Smith
Age of Awareness

Former sustainability consultant replacing ESG with reality-based insights about corporate purpose and impact. https://www.blorrainesmith.com/