Three ways you can stop corporate climate insanity

You see the madness, you’re not buying the endless growth narrative, and you want to help. Now what?

Passenger or protagonist, it’s going to be a wild ride. It’s good time to recognize, vocalize, and transform. (Photo by B. Lorraine Smith /2018)

This is no time for recycling and double-sided printing

If you read another sustainability report touting 25% emissions reductions by 2025 when you know what is needed was more than 100%, decades ago, along with a complete rethink of business’ relationship with the rest of the natural world that isn’t hyper-focused on carbon and is hyper-focused on supporting life, you will… [insert exploding head emoji here]. And let’s not even talk about waste reduction in the company’s operations. We can’t even.

I’m with you. I feel you. I feel your mind exploding at the realization that the corporate climate ambitions — maybe even the ones we’ve helped design — are a mystic paraphrasing of a mass suicide chant. It is existentially painful, and often paralyzing.

I can’t fix it. But I can offer three things any of us — all of us — can do to make it better. I’m not saying they’re easy, but they’re available.

First, a quick bit of context.

Sustainability agrees that sustainability is unsustainable