To My Super Smart Sustainability Friends

I totally get why you do what you do. And we have alternatives.

B. Lorraine Smith
7 min readOct 12, 2022

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Torn up correspondence — this was actually a letter to the Universe about some fears I’m letting go of, but it’s all connected so it works here too. (Photo by me.)

This is an edited version of a recent email thread with a friend who is knowledgeable and experienced in corporate sustainability. I sanitized the text because the specific people and the company we were discussing don’t matter. The point is the role of Sustainability Inc — i.e. the…

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B. Lorraine Smith

Former sustainability consultant replacing ESG with reality-based insights about corporate purpose and impact. https://www.blorrainesmith.com/