Very gently this time: TD Matereality

Lucky for me I have friends who tell me to do better

B. Lorraine Smith

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This was a 500+ word letter to TD Bank. But all you need to know is why I’m doing this, and what I’m offering.

My dear friend Eva messaged me the other day to say my TD Matereality video brief was painfully impenetrable. I’m paraphrasing of course — she is far more kind and tactful — but I doubled back to have a look. Oof! She was so right. You have to really love data rich GoogleSlides to survive that one.

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B. Lorraine Smith

Former sustainability consultant replacing ESG with reality-based insights about corporate purpose and impact. https://www.blorrainesmith.com/