When “solution-aware” is the problem

On the importance of knowing what we’re trying to change

B. Lorraine Smith
8 min readAug 24, 2023

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It’s hard to solve a problem when we don’t know what the problem is. It’s even worse when we think we know and we’re wrong. (Chalk sketch by me).

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B. Lorraine Smith

Former sustainability consultant replacing ESG with reality-based insights about corporate purpose and impact. https://www.blorrainesmith.com/