Which One Are You?

B. Lorraine Smith
7 min readMar 3, 2020
Original pencil drawing by yours truly. For a live action version, scroll down to the video link.

“Where do you think I can make the most positive difference in my work?” It’s a common question these days, growing in urgency.

I have more questions than answers in response when I get asked this. I recently found a memo to myself that I sketched out last year trying to answer this question in a shareable way, ever on the lookout for shortcuts. Then I got busy with other stuff. But I realized I was avoiding the very advice I…

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B. Lorraine Smith

Former sustainability consultant replacing ESG with reality-based insights about corporate purpose and impact. https://www.blorrainesmith.com/