Working Out Loud

What is it and why am I doing it?

This is the title slide for the latest Matereality assessment on global meat company JBS. The deck is a work in progress and I’m working out loud. In this article I explain what that means and why I am taking this approach.

I talk a big game about my vision, which is an economy that works in service of life. And I spend most of my time — according to me anyway — cultivating the kind of industrial healing we need to transition to that economy.

But the fact is, I don’t know how to do this and I need help.* Heck, I don’t even know what kind of help I need most days. So I’ve…