You Know It When You See It

What if you were sitting in a large reserve of a unique tropical forest ecosystem, listening to the bird ruckus of endemic species, when you suddenly realized you were in fact sitting among the integrated assets of a profitable company?

What if you discovered that those assets were only valuable because they were a living part of this biodiverse ecosystem, not because they were going to be cut or caught and removed?

What if this was a new company formed by a 100-year old industrial conglomerate that was more known for its steel and cement than its orchids and butterflies?

And what if, in that forested company, you found yourself among scientists from around the nation converging to share data and expertise on everything from eradicating malaria to restoring urban tree populations with native species?

One of many remarkable birds perched near the base at Legado das Águas, where we could listen to them chatter and feed while we chatted and fed, with an expanse of Atlantic Forest in the background.

And as if that weren’t already enough, what if in that same forest where you heard the bird ruckus, you then heard an orchestral performance by a hundred musicians from a nearby city, spanning six decades in age, with diverse socio-economic backgrounds and widely varied musical educations, who brought Beethoven, the Beatles and Brazilian music to a raptured…