You Know It When You See It

B. Lorraine Smith
7 min readDec 27, 2018

What if you were sitting in a large reserve of a unique tropical forest ecosystem, listening to the bird ruckus of endemic species, when you suddenly realized you were in fact sitting among the integrated assets of a profitable company?

What if you discovered that those assets were only valuable because they were a living part of this biodiverse ecosystem, not because they were going to be cut or caught and removed?

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B. Lorraine Smith

Former sustainability consultant replacing ESG with reality-based insights about corporate purpose and impact. https://www.blorrainesmith.com/